A multi-year engagement to reestablish Herman Miller brand leadership, grow its furniture business, and expand beyond furniture. We redesigned the decades-old model of workplaces, created innovative furniture for the model, launched service businesses supporting it, and reinvented marketing around it. The work moved Herman Miller from a furniture supplier at the end of a project to a strategic leader at the beginning. It grew sales 10% in its first full year and defined two furniture categories delivering over 30% of sales today.