Greg Parsons | Transformational CMO and Brand Strategist
Redesigning a Liberal Arts University for Greatest Meaning Today

Uncovered opportunity in the dual philosophical-practical promise of American liberal arts.

Defined Full-Impact Learning —intellectual exploration with practical preparation for both personal and community impact — promising everday security and life fulfillment.

Reimagined brand, curriculum, and campus life to fulfill the full-impact promise.

Delivered a vision and framework for implementation to which the Board of Trustees Chairman said, “I’ve been dreaming of something like this for ten years.”

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