A four-month program to redefine the value of a small U.S. liberal arts university. We recognized an opportunity for distinction at the intersection of students’ focus on career preparation and exploration, the unique combination of classical and practical learning that defined liberal arts in the United States, and Drew’s focus on community engagement. We reenvisioned Drew’s brand, curriculum, and campus life for Full Impact Learning: learning for joyful knowlege and practical preparation; learning to better oneself and one’s community. It was a powerful promise tied to lifelong security and joy. It was a promise that other schools were not ready to fulfill.