gregparsons@gregparsons.com

I help companies uncover their greatest promise — and build the business to deliver on it. That means aligning brand, product, and go-to-market to create experiences that fuel demand and unlock enterprise value.

I’ve led transformations for companies seeking relevance and growth, from repositioning Jacuzzi as a premium wellness brand to reestablishing Herman Miller as a modern workplace leader. The results: category and brand reinvention, new revenue streams, scalable innovation, and modernized marketing that turns vision into measurable impact.

I combine the imagination of a designer with the logic of a business strategist. That means creative decisions support business returns, and growth strategies translate into experiences people love. 

I bridge long-term vision and everyday execution: moving brands from insight to action and from optimizing what’s now to building what’s next. 

I do it in context of culture today and with fluency in emerging technologies, from martech platforms to AI-driven marketing.

I focus on three areas of growth. Some leaders want to tackle all three; others want to focus on one; still others have a specific need within an area they want solved fast. I partner in the way that’s right for you.

1. Brand reinvention: uncovering who you are and the greatest promise you can make to people, then turning that into a positioning and expression that sets you apart. 
2. Product and experience innovation: redesigning your product and service portfolio to fulfill your promise, create new revenue streams, and maximize profitability.
3. Go-to-market transformation: modernizing marketing and retail to connect, engage, and convert people on today’s terms.

I work with leaders, managers, boards, and investors of mid-sized companies, cultural brands, and private-equity–backed transformations. 

My engagements range from strategic advisory and execution, to fractional CMO/CCO partnerships, to purpose-driven full-time roles.

If you’re ready to uncover what makes you matter most — and build around it to win — I’d love to help.

Connect with me at gregparsons@gregparsons.com.