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Thank you to everyone who made the work possible: Michael Karangelen, Robin Esterson, Curt Pullen, Dave Jackson, Erica Moir, Larry Ovalle, Nick Ochtman, Destini Protich, Andrew Marquardt, Jamie Murrett, Kimberly Giraldo, Laura Roennfeldt, Rachel Norgaard, Joel Voelker, Tyler Verissimo, Oscar Haro, Art Acevedo, Rick Valicenti, Hyperquake, and the entire Jacuzzi team.
Thank you to Robert Baird and Priya Narang who will grow this work to fullfill its greatest potential.
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Contact
gregparsons@gregparsons.com
Distinct Value
I help companies uncover their greatest promise—and build the business to deliver on it. That means aligning brand, product, and go-to-market to create experiences that ignite demand and unlock enterprise value.
I’ve led transformations for companies seeking relevance and growth, from repositioning Jacuzzi as a premium wellness brand to reestablishing Herman Miller as a modern workplace leader. The results: category and brand reinvention, new revenue streams, scalable innovation, and modernized marketing that turns vision into measurable impact.
Holistic Perspective
I combine the imagination of a designer with the logic of a business strategist. That means creative decisions support business returns, and growth strategies translate into experiences people love.
I bridge long-term vision and everyday execution: moving brands from insight to action and from optimizing what’s now to building what’s next.
I do it in context of culture today and with fluency in emerging technologies, from martech platforms to AI-driven marketing.
Scalable Approach
I focus on four areas of growth.
Some leaders want to tackle all four; others want to focus on one; still others have a specific need within an area they want solved fast. I partner in the way that’s right for you.
- Promise definition: uncovering who you are and what’s the most valuable thing you can make possible for people.
- Brand reinvention: turning your promise into a positioning and expression that sets you apart.
- Product and experience innovation: redesigning what you offer to fulfill your promise and create new revenue streams.
- Go-to-market transformation: modernizing marketing and retail to connect, engage, and convert on today’s terms.
And I help you pull it all together into a total experience and business model that creates layers of reinforcing value that drive sustainable growth.
Partner Today